Apple recently relaxed some of the long-standing restrictions that helped make the App Store a big money for the company.
WASHINGTON — Over the past week or so, Apple has relaxed some of the long-standing restrictions that helped make the App Store a big money for the company. The company has long required app developers to pay Apple high fees for selling paid apps and purchasing in-app subscriptions and digital items.
Apple is facing great pressure to open the App Store even further.Federal judges are expected to return the verdict soon Antitrust proceedings filed by Epic Games, The maker of Fortnite, is trying to break through much of Apple’s fee system. And earlier this week, South Korean parliament passed a law allowing developers to circumvent payment systems operated by both Apple and Google — and a 15% to 30% fee they charge.
But Apple doesn’t always explain the move clearly, and some iPhone users say what exactly Apple is doing, whether they are affected, and how it affects them. I have left an unanswered question as to whether I will receive it.
So what exactly is Apple doing?
At the end of wednesday Apple has agreed to change the App Store Start next year to resolve investigations by Japanese regulatory agencies. For the first time, Apple has provided Spotify, Netflix, and other apps that sell digital subscriptions for music, videos, magazines, newspapers, books, and audio with in-app links to their sites that allow users to sign up for non-Apple payments. Allow to include. system.
Apple took a more limited step in the same direction last week when it agreed to allow app developers to email users about how to circumvent Apple when signing up for a subscription. .. Such efforts may have previously pushed the app out of Apple’s stores. The change resulted from a preliminary settlement of a class proceeding that still required court approval.
Spotify CEO Daniel Ek praised Wednesday’s move as “a step in the right direction” In a tweet on Thursday.. But he lamented that Apple doesn’t give the same freedom to all apps, including those that make video games.
“Our goal is to restore one-off competition, not one arbitrary self-serving step at a time,” Ek tweeted.
Does this make the app cheaper for users?
In theory, subscription apps can lower prices, but there’s little reason to think so. Netflix, for example, has steadily raised prices for reasons unrelated to Apple’s fees. According to video streaming services, price increases will help pay for the stable flow of new original shows.
However, this change may make life easier for some users of services such as Spotify and Netflix. Spotify and Netflix simply blocked signing up in the iPhone app because they didn’t want to share their revenue with Apple. Instead, the user had to visit the company’s website and initiate a subscription available for the iPhone app.
Why does Apple run an app store with Iron Hands?
The company maintains a bill to recover more than $ 100 billion spent on the iPhone ecosystem. Also, keep in mind that most of the 1.8 billion apps in the store rely on ads rather than subscriptions or other users’ purchases, so they don’t pay anything.
Apple also claims that controlling the app ecosystem can protect the privacy and security of its customers. But even if critics didn’t expect the company’s co-founder Steve Jobs to make money from the store when it opened, it’s an excuse to maintain a fee system that unexpectedly turned into a gold mine. I say it’s just. Apple doesn’t disclose the app store’s financial performance in its financial results, but it’s a key component of its services division, which generated $ 54 billion in revenue last fiscal year.
Will Apple’s Action Affect the Arbitrage of Grand Proceedings?
Apple’s changes appear to address one of the key concerns raised by Judge Yvonne Gonzalez Rogers of the US District Court during the May Apple-Epic trial, but it’s unlikely.
During the trial, she apparently suffered from a clause prohibiting in-app notifications pointing out that she could buy not only in-app, but also on websites and other means. She thought that such a notice would not be much different from the display by sellers of various credit cards (Visa, Mastercard, American Express, Discover) that have long been a staple at cashiers.
Source link Apple App Store Changes: What Does That Mean?