Twitter collaborates with Wal-Mart on November 28 for first live shopping stream-Technology News, Firstpost

Twitter-hosted microblogging sites are the latest social media platform that combines shopping and livestreaming. The company is hosting its first shopping live stream on November 28, 7 pm EST (5:30 am EST), when Twitter is working with Wal-Mart. The live stream of “Cyber ​​Deal Sunday” will take place on the weekend after Thanksgiving. It has traditionally been associated with large offers everywhere.

According to Twitter, Livestream will be hosted by singer Jason Derulo as a “30-minute variety show” featuring “electronics, household items, apparel, seasonal decorations, surprise special guests, and more.”

Twitter’s live shopping interface shows a split between video live streams, online catalogs, and tweet feeds, according to images shared by the company.Image: Twitter

Twitter is the latest in the trend of shopping and live streams. Prior to this, Meta announced a test of the “Live Shopping for Creators” feature. Facebook When Pinterest With the debut of a live shopping series called “Pinterest TV,” YouTube has also expanded its live shopping capabilities with a week-long shopping event called “Pinterest TV.” YouTube Holiday streams and shops.

Live stream shopping is a new trend adopted by many technology companies. This has had some influence in China, with Gen Z customers increasingly shifting from traditional e-commerce retailers to purchasing through social media.

Twitter’s live shopping interface shows a split between video live streams, online catalogs, and tweet feeds, according to images shared by the company. If you follow the link to the seller’s website, the stream will continue to play in picture-in-picture mode. According to Twitter, the shopping element will initially only be available on iOS and desktops. Android users, on the other hand, can watch Steam live, but not the shopping feature.

The November 28th Twitter-Walmart stream is advertised as a “test.” The company The Verge As the brand is currently only planning to allow it to host shopping live streams, not on a regular basis. twitter user.



Twitter collaborates with Wal-Mart on November 28 for first live shopping stream-Technology News, Firstpost

Source link Twitter collaborates with Wal-Mart on November 28 for first live shopping stream-Technology News, Firstpost

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